So that’s kinda where this idea was sparked. And me and Eric talked about the fact that we’ve never done anything from a conceptual point of view, to make it a story. I hadn’t heard that much music done ahead of time so it all sounded like it belonged together. I think that in between everybody should take from it what they want.Īccording to lead vocalist Brent Smith, the idea of making Attention Attention a conceptual record was born after some of the songs were already in the process of being created: It’s starts in the darkest place in your own life and in the human mind which is DEVIL and it comes all the way to the to the bright light which is BRILLIANT. It’s kind of about, you dug yourself this ten foot hole and now you got to figure out how to get out of it. In an interview with Music Mayhem, lead guitarist Zach Myers describes the concept: The record is a concept album that details a person’s progression from being in a dark, negative space, to working through their issues and eventually progressing to be a brand new person, filled with positivity. It features 13 songs and an instrumental opening track with a total length of roughly 50 minutes. Have you ever noticed all the track titles on the album are capitalized? It is on purpose! It is made to shake you, make you become more self-aware, and make a positive change.Attention Attention is the sixth studio album by Shinedown. And that is the thing: Shinedown created an intense, hour-long music video which wants you to think. With all these thoughts swirling around our heads while taking in ATTENTION ATTENTION, it is impossible not to wonder…What am I doing to make my life better? Or, why do I continue to seek affirmation from a virtual world that does not even know who I truly am? We can go on about the feelings the film evokes, but that decision is really up to you to make. Additionally, it touches on the vanity we possess in creating a false sense of ourselves for others to see. These, of course, include the disconnection we have from others and ourselves, in great part due to our obsession with electric devices. There are the obvious symbols/signs dispersed throughout the film. It is about one’s own lack of self-confidence, their inability to recognize destructive behaviors, and how it all inhibits their ability to reach their true potential individually. Why? Well, because this is a story about all of ‘us,’ and well, we are all a bit anxious. Those who have seen the previously released music videos understand there is a bit of anxiety present in their overall atmosphere. Shinedown clearly want to drive home a message it is outlined in the music on the album and now the visuals on the screen. Now, it would be easy to critique the film by simply breaking down each music video one by one, but in truth, there needs to be an element of surprise with this viewing experience. All this in mind, wouldn’t it be something if there were additional pieces to the puzzle within the videography of the album? What if there was a full-length film that filled the gaps and tied it all together? Well, that is exactly what Shinedown had in mind, and on Friday, September 3rd, 2021, they debuted their feature film ATTENTION ATTENTION, a cinematic experience of the album by the same name. 2017, Old 2021) and Melora Walters ( Boogie Nights 1997, The Butterfly Effect 2004). All directed by Bill Yukich, who has worked with everyone from Godsmack to Beyoncé, each video also features Shinedown, along with several repeat cast members, including Actresses Francesca Eastwood ( M.F.A. An album that raises the question within oneself to wake up and take your lives back, ATTENTION ATTENTION could be more timely than ever in the current state of the world where it seems everything is coming apart at the seams.Īlso an album that produced some stellar music videos – “DEVIL,” “THE HUMAN RADIO,” “GET UP,” “MONSTERS,” and “ATTENTION ATTENTION” – you could not help but notice there was an intertwining thread between each of them. Our new film ATTENTION ATTENTION is now available to watch in the US on iTunes, Amazon, Vudu, Google Play, and more + cable VOD. Still hungry, they stunned their fanbase in 2018 with the immaculate concept album ATTENTION ATTENTION. Overcoming obstacles, they rose up, conquered, and continue to grow as a high-power musical entity. Producing heavy and passionate music, Shinedown burst onto the Hard Rock scene with a bunch of hype but soon surpassed all of it. Over the past 20 years, you would be hard-pressed to find a more enduring and successful Rock band than Shinedown.
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